a little bit about me... and Holopress
{my Vision} It is my mission to help small & medium enterprises by creating unique and unforgettable designs. This may be as simple as a new logo or website layout to something as complex as an entirely new brand and business identity. Our collaboration will give my clients' businesses an up-to-date, professional image.
{Design?}"A Graphic Designer is; One who has the artistic sensibility, skill and experience and/or training (professionally) to create designs or images for reproduction by any means of visual communication, and who may be concerned with illustration; typography; calligraphy; surface design for packaging; or the design of patterns, books, advertising and publicity material, or any form of visual communication." - from Australian Graphic Design Association
Put simply, Graphic designers translate messages (theirs or other's) into powerful and effective communications. The form that the resulting communications may take can be wide and varied - anything from brochures, websites and interactive presentations to corporate identities and annual reports.
{my Philosophy} Reading a brief and identifying the core needs specific to every project is essential to communicating an idea effectively. The intent of the communication can vary depending on the message. Some communications are designed to entertain, educate or inform, while other communications are meant to persuade, sell and advertise.
My design philosophy is based on the critical universal beginning of any design process – WHO IS THE MESSAGE FOR?
Knowing the intended recipient is crucial to ensuring that the resulting communication is effective. The second step is researching the intended audience. Are they more receptive to certain types of imagery and ideas? These two key factors will ensure that the message, through the designer and design process won't be lost in translation...
Taking in to account these key factors, a good Designer will craft a piece of communication that resonates with the audience.
This is my philosophy.
